| The history of Professional Collision is a story about a commitment to quality, integrity and customer service – the values that provide the foundation for the PCG promise.
From the beginning in 1982 with the acquisition of Moore’s Professional Collision, Mark Schoon insisted that customer satisfaction be a part of the PCG culture and that all employees should follow the Platinum Rule: Do unto others as they would like to be done unto. PCG employees were encouraged, empowered and expected to find ways to say “yes” to customers both in the quality of service and craftsmanship delivered. It was a philosophy that would build a healthy business based on a solid reputation for dependability. In fact, as the business grew, the distances from the store that customers were willing to drive also increased.
To accommodate loyal customers, it had become evident by the mid 1990s that PCG’s winning approach to business needed to expand to additional sites in the Puget Sound area. With a goal of reducing the time for each repair, Schoon began to look at competitors with an eye for acquisition. He wanted to find operations with a loyal customer base that could adapt to his customer-focused business style. In 1998, a popular shop seven miles north was acquired and renamed PC Carcraft.
At the same time, the vision included an area network of facilities directed from one central location. A site in Mukilteo was selected for the development of a new repair facility that would include corporate offices. In 1999, PC Mukilteo opened and boasted over 14,400 square feet with the latest auto body repair technology. This facility provided work areas for specific tasks that allowed cars to “move through” a process similar to an assembly line. The successful result was an increased opportunity for time efficiencies without sacrificing the high level of craftsmanship that PCG customers were accustomed to receiving.
Attention was turned to PC Carcraft’s ability to handle customer demands in Lynnwood the following year, when an opportunity arose to acquire a location on the other side of the city. This new facility provided a store front on Highway 99, easy access to Interstate 5, and an opportunity to add the customer convenience. The PC Lynnwood store also created an opportunity to better manage the Lynnwood demand. This brought the total PCG enterprise to over 36,300 square feet of class A facilities with 164 stalls, and a complete range of equipment to meet the needs of their customers and referred customers.
As the stores grew, so did PCG employees’ skills and the company’s reputation to provide its services to its growing customer base. With an emphasis on de-centralized management, Schoon insisted that every employee take ownership of their contribution to customer satisfaction. To ensure success PCG provided classes and made employees responsible for on-going education, achieving levels of perfection for their craft, operational leadership and acquiring a thorough understanding of how to best satisfy customers.
PCG also found the required operational disciplines to create consistency and efficiencies that were required to be effective in delivering the PCG promise. To keep the promise of catering to the customer’s needs and wants effectively, PCG continues its quest for absolute excellence in facilities, systems and procedures. By pursuing goals for producing the best quality, fixing problems right the first time, and by providing service and convenience like nothing customers have experienced before, PCG is able to consistently exceed customer expectations.
PCG’s aspiration is to continue at the forefront of their industry, set new standards, keep their promises to their customers, and give new meaning to the word - professional. “We are who we are by design from the community-familiar store identity to the excellent employees who are mentored within our culture.” |